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Table of Contents Vol:2 Issue 2/2012

“A CHANGE FOR CHANGE” 20 YEARS OF EDUCATION, COMMUNICATION AND INTEGRATION IN ROMANIA AND OTHER COUNTRIES
Calina GOGALNICEANU

THE SIMULATION OF COMMUNICATION IN MEDIA CULTURE
Cristina – Georgiana VOICU

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON EDUCATION AND TRAINING
Irina Eleonora MELINTE

THE TELEVISION ENTERTAINMENT – BETWEEN PROFIT AND RESPONSIBILITY
Maria FLOREA, Margareta ANDREESCU

STRUCTURAL ELEMENTS OF MASS COMMUNICATION
Margareta ANDREESCU, Maria FLOREA

ASPECTS OF THE ORGANIZATIONAL COMMUNICATION WITHIN THE ROMANIAN INSTITUTION OF THE SPOKESPERSON
Mihai LEPARDA

THE IMPACT OF THE SOCIO-CULTURAL CONTEXT ON COMMUNICATION WITHIN INTERNATIONAL NEGOTIATIONS
Irina PETRUCA

A COMMUNICATIVE APPROACH TO LANGUAGE TEACHING – ORIGINS AND DEVELOPMENT
Marius Narcis MANOLIU

THE POWER OF REMEMBERING
Emil BALTAG

TALKING DEATH IN 15-TH CENTURY ENGLAND
Bogdan C. S. P╬RVU

WHY WAS BERTRAND RUSSELL WRONG ABOUT NIETZSCHE?
George FOCA-RODI

FEMININITY IN THE WORK OF IOAN PETRU CULIANU
Noemi BOMHER

FORMS AND MEANS OF IDENTIFYING THE CURRENT POTENTIAL IN THE FIELD OF TRADITIONAL CULTURE IN IASI
Adrian ARDELEANU

INTERVIEW WITH PROFESSOR MONIKA REIF-H▄LSER
Cristina Emanuela DASCALU

WHERE DO YOU LIVE?
Georgiana Elena CHIRIAC

THE CONTEMPORARY RELEVANCE OF THE HIPPOCRATIC OR PHYSICIAN’S OATH (TE SO-CALLED HIPPOCRATES JUSIURANDUM)
Cristina Emanuela Dascalu

“A CHANGE FOR CHANGE” 20 YEARS OF EDUCATION, COMMUNICATION AND INTEGRATION IN ROMANIA AND OTHER COUNTRIES

Calina GOGALNICEANU    << Back to contents

Abstract:
Community Action represents a special opportunity for all its participants. It creates an educational experience which involves the “head, the heart and the hands“ for all those involved. It makes a difference to young people with special and/or social needs from special schools and residential institutions as well as volunteers in High schools. It is also entirely mutually beneficial – there are no passive recipients, only active participants. By bringing together young people and by involving them in, amongst other things, a practical understanding and application of the Rights of the Child in the school context and beyond, Community Action helps to contribute to the development of a more caring, committed, compassionate society in the future. Finally, by helping to remove barriers to education and inclusion and by helping to replace them with bridges of cooperation and communication Community Action provides for children a real “Chance for Change”.

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THE SIMULATION OF COMMUNICATION IN MEDIA CULTURE

Cristina – Georgiana VOICU    << Back to contents

Abstract:
This paper attempts to show that media culture, hyperactive in a scenario framed by the loss of referentials, by distorted meanings, and of building a new social consciousness, stages its own reality, manipulating communities that continuously recreate their fictional alternatives. The lens of the camera, far from being transparent, forms and deforms images for an audience which chooses to manifest its skepticism selectively, interrogating immediate reality and ignoring its own representation crisis.
Keywords: communication language, social-consciousness, self-identification, media culture.

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THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON EDUCATION AND TRAINING

Irina Eleonora MELINTE    << Back to contents

Abstract:
ICT will change what, how, where and when people learn. Due to the widespread of technology and its power to facilitate highly dynamic, adaptable and engaging virtual learning environments, personalized lifelong learning opportunities will become feasible. ICT will support lifelong learning opportunities that smoothly integrate into people’s lives and allow them to adapt their training objectives, schedule and pace to individual needs and preferences.
Keywords: information and communication technologies (ICT), e-learning, education.

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THE TELEVISION ENTERTAINMENT – BETWEEN PROFIT AND RESPONSIBILITY

Maria FLOREA, Margareta ANDREESCU    << Back to contents

Abstract:
Contemporary means of communication, and especially television, have the capacity to fully exploit the primary passions. However, instead of becoming instruments of democracy they turned frequently into instruments of symbolic exploitation. Symbolic violence is that particular type of violence capable to steal or hide some meanings from a certain piece of information (which are not very clearly perceived by the collective attention) and, more important, on already-rooted social beliefs. Like any theory of magic, theory of symbolic violence is based on a theory of beliefs or, rather, on a theory of construction of beliefs about social work necessary to produce agents equipped with collection and assessment schemes capable to observe orders or commands, disguised in a particular situation or in a certain speech and, most important, to execute them all. This definition was given by the French sociologist Pierre Bourdieu which considers that symbolic violence is a mechanism to ensure the reproduction of power relations hidden within the social system.
According to Giovanni Sartori, we believe what the eye can see. That is why, nowadays, cognitive authority becomes the most credible thing ever seen. The reason is near to us: what we can see seems to be “real” and this is the main reason to be true. This is why videocracy became an enterprise of a constantly hetero-directed strong opinion, which apparently strengthens, but in reality devoids of content the democracy as government of opinion. Television is the spokesman exhibiting a public opinion which essentially echoes his own voice.
Keywords: television, communication, symbolic violence, democracy, videocracy, public opinion.

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STRUCTURAL ELEMENTS OF MASS COMMUNICATION

Margareta ANDREESCU, Maria FLOREA    << Back to contents

Abstract:
Communication elements are centered on the message. The character is a component of message structure and hence of the message expressiveness. The broadcast message depends on a televised network, thus making it “movable” in the most remote places. The TV message makes television to get specific functions.

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ASPECTS OF THE ORGANIZATIONAL COMMUNICATION WITHIN THE ROMANIAN INSTITUTION OF THE SPOKESPERSON

Mihai LEPARDA    << Back to contents

Abstract:
In Romania, despite the past post-December 20 years, institutional communication is still at an early stage in many cases acting independently or combined. On the one hand, the Romanian public institutions have fully entered the process of modernization and adaptation to the process of decentralization and democratization in general, on the other hand communication proved to be a new field of learning and promotion, not only at an individual level, but also at an institutional one. Organizational culture is now a generalized phenomenon, whose defining features are likely to produce positive changes in communication between the Romanian state’s institutions or between them and Europe.
Keywords: organizational communication, spokesperson, institutional communication.

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THE IMPACT OF THE SOCIO-CULTURAL CONTEXT ON COMMUNICATION WITHIN INTERNATIONAL NEGOTIATIONS

Irina PETRUCA    << Back to contents

Abstract:
As the negotiation process is manifested by means of a communication process, the business negotiation belongs to a specific type of communication, namely business communication. To bring into question the business communication, more specific the communication process as it is manifested in the context of international negotiations, the analysis of its specific characteristics is an attractive and interesting endeavour, as it allows for a synthesis of the views expressed by researchers over time on this issue. Thus, in this article there are considered aspects of the negotiation process related to the intercultural communication, specific to international negotiations, the specific context of negotiation with respect to context levels and variables, and also the impact of the global context on communication within the negotiation process.
Keywords: international negotiations, socio-cultural context, communication.

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A COMMUNICATIVE APPROACH TO LANGUAGE TEACHING – ORIGINS AND DEVELOPMENT

Marius Narcis MANOLIU    << Back to contents

Abstract:
The origins of Communicative Language Teaching are to be found in the changes in the British language teaching dating from the late 1960s. Until then, the Situational Language Teaching represented the major British approach to teaching English as a foreign language. In the Situational Language Teaching, language was taught by practising basic structures in meaningful situation based activities. The main characteristics of the approach were as follows.

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THE POWER OF REMEMBERING

Emil BALTAG    << Back to contents

Abstract:
The main idea of the essay is that remembering (whose meaning here involved is that of bringing up to present experiences recorded by emotional memory), is the same with the act of artistic creation. In support of this idea, we take into consideration two literary works (Childhood Memories, written by Ion Creang, and the poem O, remain…, by Mihai Eminescu) showing how, through creation, the two writers remember, bring up to present and live again the experiences of their childhood, forever preserved within their emotional memory.

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TALKING DEATH IN 15-TH CENTURY ENGLAND

Bogdan C. S. P╬RVU    << Back to contents

Abstract:
The following is an applied research on Everyman, an anonymous 15-th century morality play. It exhibits, in nuce, an Et moriemur attitude with a tiny difference, thus foreshadowing the birth of la mort de soi attitude. If this viewpoint is singular and novel (i.e creative) we cannot go as far as to say. We will have to admit it is deeply culture-bound, in other words that it is a faithful reflection of Zeitgeist.
Keywords: Everyman, Death, Good Deeds, et moriemur, everyday creativity.

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WHY WAS BERTRAND RUSSELL WRONG ABOUT NIETZSCHE?

George FOCA-RODI    << Back to contents

Abstract
This paper discusses Bertrand Russell’s critique against Nietzsche’s philosophy. In his critique, Russell gives voice to the common interpretation that describes Nietzsche as an insecure man, motivated by hatred against Christianity, fear of moral values etc. Unfortunately, this approach rushes to conclusions that show disdain for the man as well as for the philosopher. Regarding the idea that Nietzsche, with his “▄bermensch” concept, is a forerunner of the Nazist thinking is rejected with arguments that show that the nobility of that uniquely beautiful being has its origin in a compounded image of the great men from the past and has nothing to do with the super race of “blond beasts”. Also, Nietzsche’s criticism of Christianity is not directed toward Christ, but mostly at the concept of permanent humility that is so unnatural for man.
Keywords: Nietzsche, Russell, ▄bermensch, modern philosophy.

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FEMININITY IN THE WORK OF IOAN PETRU CULIANU

Noemi BOMHER    << Back to contents

Abstract
The femininity problem, tackled by a historian of religions and world-class writer of Iasi – Ioan Petru Culianu – can be observed either in the Dictionary of History of Religions, or in different articles written between 1972-1991, or in his fiction.
The gnostic researcher constructs a special system of analysis, structured in fractals, which refer to several questions about: the Actors: lots of She-s for each He; femininity: a subjective, or an objective prevalent; femininity’s relation to aggressiveness; Ioan Petru Culianu: a gentleman, raised by ladies; about body or soul; the qualities of the soul; about a human being either masculine/feminine or a combination of the two opposites; the Christian tenet; the game on the truth about femininity; about the forms of good; the mandala symbols.
Keywords: femininity, primary structure, cultural initiation.

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FORMS AND MEANS OF IDENTIFYING THE CURRENT POTENTIAL IN THE FIELD OF TRADITIONAL CULTURE IN IASI

Adrian ARDELEANU    << Back to contents

Abstract:
The identification of cultural heritage values, may they be tangible or untangible, is a constant concern in the research aimed at contemporary traditional culture in Iasi.
In the present context, when the economic and financial means are limited, the number of specialists is declining and young people are less interested in this field of research, we sought new ways and means of investigation in the territory to complete and update the database of the Center.

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INTERVIEW WITH PROFESSOR MONIKA REIF-H▄LSER

Cristina Emanuela DASCALU    << Back to contents

Assoc. Prof., PhD, Dept. of Communication, Public Relations and Journalism, “Apollonia” University of Iasi, Romania Corresponding author: cristinaemanueladascalu@hotmail.com

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WHERE DO YOU LIVE?

Georgiana Elena CHIRIAC    << Back to contents

Abstract:
This review presents the novel “I Live in the Television”, written by Chloe Delaume, translated into Romanian by Mioara Izverna, at Art Publishing House. The novel is an experiment carried out by the authoress, intended to find out what it is like to be a contemporary person, who does nothing to find his/her identity, to distinguish himself/herself from the many around him, and indulges himslef/herself into being manipulated by televison. The authoress is eager to know if television will have the same effect on herself, who has a critical attitude on this reality. She assumes consciously this experiment not in a unaware way as the majority of people do.

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THE CONTEMPORARY RELEVANCE OF THE HIPPOCRATIC OR PHYSICIAN’S OATH (TE SO-CALLED HIPPOCRATES JUSIURANDUM)

Cristina Emanuela Dascalu    << Back to contents

Even if “medical care flows through relationships” (Eric Cassell) and “the spoken word is the most important tool in medicine”, (Eric Cassell), many Romanian health care professionals fail to properly communicate with their patients and they seem to forget that it is their duty to alleviate pain, if not cure, and never cause harm in any way.
Based on interviewing the patients from a Neurology section of a major local hospital, the conclusion is that many Romanian health care professionals do not have high regard for manners, understanding and compassion as essential values in caring for the sick and needy.

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