CULTURE IN AN ATTEMPT OF THE (NON) CONTRADICTION. A TRIALECTIC NANOGRAPHY OF THE HUMAN CONDITION
Abstract: Defining the culture as a human condition, the (post) modern philosophy imposes the idea that man produces “different cultural worlds”. As an inherent expression of the spiritual imbued with the political and the social elements, the cultural portrays the epigenetic development of human entities in all of its instances of integrity, unity, but also by those of delimitation, difference and uniqueness.
Many philosophical and/or current anthropological approaches and authors like: Edgar Morin, Raimon Panikkar, Raul Fornet-Betancourt, Jacques Demorgon etc. insist, in their own way, on the culturality revision, on the dia-logos of cultures with the intention of (re)finding a (judicious) dialectic of phenomenal triad: man-culturecivilization in order to show a polytrophic complementarity of the dynamic real-rational-relational interface based on three main elements: space-time-society. But in a globalizing world, the dualistic paradigm of the fragmentary, reductionism and disjunctive opposition is outdated and should be substituted by a complex, open and connective paradigm. Further to the above mentioned ideas (and authors), were) discover the visionary philosophy of Stéphane Lupasco, who, in our view, has anticipated the current projects, outlining before a trialectic nanography of human nature and its (inter) cultural condition, finding themselves, in one way or another, in recent approaches to the identification of a new modus vivendi and a better world.
Keywords: human condition, epigenetic development, integrity, unity, delimitation, difference, uniqueness, the phenomenal triad man-culture-civilization, dynamic realrational-relational interface, polytrophic complementarity, the paradigm of (non) contradiction, complex paradigm, trialectic nanographie.
MEDIA AS A MEDIATOR OF INTERCULTURAL COMMUNICATION IN THE AGE OF GLOBALIZATION
Abstract: The media exert a great influence, not only on what we believe, but equally on the way we act, so social responsibility in this area is extremely high. Elucidating the intercultural issues represents a challenge for actual media. On one hand, existing ethical norms, increasing ethical requirements in journalism, on the other hand the necessity of marketing media products creates situations where media hardly deal with its role of mediator in intercultural communication. Starting from the specificities of intercultural communication in the Republic of Moldova, we tried to identify the modalities of media coverage of this phenomenon in both successful experiences and existing deficiencies in order to elucidate its role in optimizing communicational processes in the society.
Keywords: intercultural communication, mass media, media ethics, conflict mediation.
METAMORPHOSES OF THE EAST EUROPEAN TELEVISION FILM
Abstract: This study highlights the formation and evolution of television film in the former Soviet media space. Some boundaries are set from a historical point of view between the film that appeared during the commercial regime of competition and when there was only one “manager” of the televisual system. This study tries to give an answer to the question: “Why have film series become, in time, a true media phenomenon?”. Given the presented thematic axes and the arguments, the author believes that the television film always moved between two limits: art as a symbolic good and commercial interest, where marketing strategies are necessary.
Keywords: television film, feature film, TV series, TV program grid, serialization, art, audiovisual marketing.
VERBAL AND NON-VERBAL LANGUAGE IN TELEVISION
Abstract: Defined as sources of information, education and entertainment, mass-media may become with ignorance and indifference, ways of transmission of the symbolic violence. The whole communication means, especially television, have improved in such a degree the techniques of persuasion and manipulation that words and gestures of the characters that appear on the small screen in the subconscious mental transmit hidden messages to the viewers, difficult to grasp and decode. Messages moderators television, expressed verbally or just by attitude, but also the guests of the plateau, although not contain violent elements, generates a very efficient tool for symbolic violence. On completion to the handling intention contributes a series of elements that are found in the procedure of achievement the television broadcasts: sms or phone messages that say the opinion viewer, planning plateau where transmission is made, choosing colours, public presence, assistants TV, splitting the screen. However all these want the so-called barrier between the public and eliminate the small screen, for the loyal viewer obtains profit financial and political capital.
POLITICAL COMMENTS IN THE CONTEXT OF SOCIETY DEMOCRATIZATION IN THE REPUBLIC OF MOLDOVA
Abstract: The multiple approaches to the role of the press in a democratic society, generated by political specialists, sociologists, journalists and common information consumers, managed to induce a certain amount of confusion in society, due, not only to the variety of discussions on the same issues through the media. Whether it is a TV show, radio program or newspaper article, they are no longer understood only as sources of information and communication. Most of the times, there is added an entertainment element based on the relationship between “characters” involved, on certain rituals, conventions, values and types of behavior. Political comments, often conducted by political specialists, politicians and journalists in recent years, tend to resort to the same spectacular media presentation, accompanied by drama, tension, and irony or ridicule on any political event, more than any other information presented.
Keywords: political comments, public opinion, political analyst, communication technologies, mass-media, infotainment.
RUSSIA(N) IN CONTEXT: ASPECTS OF METAPHOR IN THE RUSSIAN POLITICAL DISCOURSE
Abstract: Cross-cultural communication resorts to the study of metaphors as convenient vehicles for the analysis of various aspects of the perception of the world, of ‘the Other’ and of the mechanisms of power to control both. Communication in politics has emerged as a subject in Russian linguistics with the fall of the Soviet system. This paper presents some aspects of the political metaphor in the Russian political discourse of the late 1990s grouped according to their four sources: “human”, “social”, “nature” and “artefacts”. This brings forth a composite retrospective image of Russia which was designed to rekindle the interest of students of Russia(n) in their subject.
Keywords: metaphor, politics, cognitive linguistics, corpus linguistics, Russia.
DEVELOPING THE INTERCULTURAL DIMENSION IN LANGUAGE TEACHING
Abstract: The ‘Intercultural Dimension’ is nowdays part of the language teaching. Its aims are to give learners intercultural competence and linguistic competence, to prepare them for interaction with people of other cultures, to enable them to understand people from other cultures as individuals with other distinctive perspectives, values and behaviours, and to help them to see that such interaction is an enriching experience. The components of intercultural competence are knowledge, skills and attitudes, complemented by the values one holds because of one’s belonging to a number of social groups. Understanding the ‘Intercultural Dimension’ requires skills of comparison, of interpreting and relating and critical cultural awareness. Some useful techniques that can be successfully used in the intercultural approach are student exchanges, e-mails, project works and films. Systematic intercultural training is a precondition for educating a new generation of young people who will tolerate, understand, accept, and respect people from different world cultures.
Keywords: intercultural education, knowledge, skills, attitudes, intercultural teacher.
TEACHING ENGLISH LITERATURE COMMUNICATIVELY. ACTIVITIES WITH POEMS, PROSE AND DRAMA
Abstract: The main goal in teaching/learning a foreign language is to use it in the actual communication. That is why the approaches which have appeared in the teaching methodology are not a fashion but a necessity.
Communicative language teaching acknowledges error as being as natural in the process of learning and especially because the stress is on fluency and not on accuracy, the text providing the meaning. As a result the activities should be contextualized and the material should be authentic. Finally the activities must not be boring but highly motivating and why not full of fun.
Some of these activities are pure ‘inventions’, others have been adapted to our purpose. Behind the activities lie a number of generative procedures such as reconstruction, expansion, reduction, replacement, matching, selection, comparison and ordering or ranking. These procedures allow further opportunities for reflection and exploration because we are confident that the possibilities of approaching communicatively a literary text have not been exhausted.
Keywords: teaching, literature, activities, communicative, poems, prose, drama.
BILINGUAL SPANISH SECTIONS IN ROMANIA
Abstract: The presence of one or two native speakers, the pupils in the eighth form take an exam in Spanish-both written and oral. The pupils study six classes a week Spanish language and literature, geography, history and Spanish culture and civilization. In the ninth form students have five classes a week of language and literature and one of Spanish geography. In the tenth form they also study five classes a week language and literature and another one Spanish history. In the eleventh form and in the twelfth form, students study five classes a week Spanish language and literature and two classes of culture and civilization. The geography, history and culture and civilization classes are studied with the native speaker.
THE COMMUNICATIVE LANGUAGE IN MEDICINE. TO BE AND TO HAVE IN MEDICAL EXPRESSIONS
Abstract: We live in a stressed and dramatic world where such questions are frequently heard and used either from specialists in medicine or from common people, good friends, ready to give a good advice of health. The most important and primordial field is and will remain health, the world of doctors and pharmacists being frequently the first request.
LETTER WRITING – A KEY TO SUCCESSFUL BUSINESS COMMUNICATION
Abstract: The pap er deals with the characteristics of letter writing in today’s Business Correspondence, being essentially focused on the analysis of one particular segment – the letter of application, also known as cover letter, covering letter or application letter. Our topic choice was determined by the growing need of our students to apply for jobs in the English speaking world and therefore, their need to effectively communicate their qualities and strengths to potential employers. We teach our second year students the necessary techniques for writing successful letters of application by clearly explaining the primary aim of such a letter: it represents the opportunity to market their skills, abilities and knowledge.
Keywords: Business correspondence, communication, cover letter, job application.
LEXICAL PECULIARITIES OF D.H. LAWRENCE’S POETIC PROSE
Abstract:Our interest is focused here on D.H. Lawrence’s conception and use of the lexical device of repetition. We have in view a selection of recurrent words and phrases that constitute most typical examples of this type of device in his masterpieces: The Rainbow, Women in Love and Lady Chatterley’s Lover. Certain recurrent lexical structures, which we have identified and classified as binary, ternary, mixed and multiple, build up into equivalent types of repetition. The twofold purpose of our linguistic investigation is to highlight on Lawrence’s peculiar use and variation of lexical elements and to prove to what extent these changes or ‘deviations’ from the norm constitute daring innovations. Our stylistic analysis refers to the exquisite poetic effects that the writer achieves through ingenious and intricate use of repetition.
Keywords: lexical peculiarities, lexical repetition, linguistic code, poetic prose, expressive elements.
NIETZSCHE VERSUS KIERKEGAARD. CHOOSE: “THE WILL TO POWER” OR “FEAR AND TREMBLING”!
Abstract: The author demonstrates the difference between Kierkegaard’s and Nietzsche’s Existentialism. This is his third essay about Nietzsche’s works. One should pay attention to the author’s criticism of Bertrand Russell’s false accusation against Nietzsche.
Keywords: Kierkegaard, Nietzsche, Existentialism, Becoming, Being, Eternal Recurrence.
SEVERAL REFLECTIONS ON THE PEDAGOGY OF JEAN-JACQUES ROUSSEAU
Abstract: According to Rousseau education has two underlying principles: the first claims that man is not a means but an end and the second principle aims at rediscovering the natural man.
WHY IS LEARNING ENGLISH SO BENEFICIAL NOWADAYS?
Abstract: The English language has been the common language of the world for decades. It is now impossible to find a country where learning English has not become a norm. While there are some people who would like to stick with their native language and who would prefer not to learn English, the benefits of learning and mastering English goes beyond the four corners of one’s own country. English is the most spoken language around the world. 1 out 5 persons understands it. It is estimated that there is are 380 million native speakers and 300 million that utilize English as a second language and an additional 100 million who use it as a foreign language. It is the language of science, of aviation, computers, diplomacy, and tourism. English is the official or co-official language from 45 countries and is spoken extensively in other countries where it does not have official position because is needed in many fields and jobs.
