ALONE, YET WITH SELFIE
Nowadays, for each of us, it is quite common
to have a personal device, a sort of ”third eye”
capable of storing images, photographs or any
kind of status-states. Internet is packed with
photographs. Our personal computer is also an
infinite album, while we ourselves live with the
impression of being really alive only to the extent
to which we are the megapixels of the memory
which we call life. We take photos everywhere,
in any way and, especially, with anything we
have ... a camera, a mobile phone, a tablet, a
watch, a laptop, a push button pencil, etc.
In the morning, as soon as we leave the bed,
we start making photos of ours: while drinking
coffee, while looking in the mirror, in the bus, in
the street, while making shopping in the gorcer’s,
in church, in the office and even in quite odd, too
intimate places.
PRESS INFORMATION, FROM OBJECTIVITY TO MANIPULATION (I)
Postmodern audience is looking for its identity in front
of the TV set, and this identity becomes common to those
who consume the same audio-visual products. Therefore,
media has the power to create a social identity. The presentday
individual is the victim of stress, of a hectic and tense
life and this is why he looks for something relaxing and
unwinding in TV programme, in order to forget for a few
hours abouat everyday worries. Television takes full
advantage of this situation and offers the public the amount
of entertainment that it requires. However, hid behind this
situation are the true intentions of those who direct and
coerce using media: manipulation and misinformation.
Keywords: mass media, public, manipulation, opinion poll,
persuasion
ΘΕΩΡΊΑ: THE VISION OF GOD, IN THE TEACHING OF ST. GREGORY OF NYSSA
The term θεωρία had a great importance in the thinking
of Saint Gregory of Nyssa. According to Gregory, θεωρία
may refer to consideration of something, things meditated upon,
or actual contemplation. In the teachings of Saint Gregory,
we can distinguish, according to Jean Daniélou and Giulio
Maspero, three fundamental places, linked to each other,
where this notion is used: a) scientific knowledge, b)
exegetical method, and c) mystical contemplation. In its
most properly scientific use, θεωρία assumes a signification
similar to that of examination, research, study, philosophy. In
certain passages, it can be opposed to the material sense
while, in others, it refers to the comprehension of the literal
sense in itself, that is to the concatenation of events
(ἱστoρικὴ θεωρία). Gregory differs from the exegetes who
preceded him, since he treats scientific knowledge of the
Word of God, and not only its mystical knowledge. In its
religious sense, as contemplation, this is the way of looking
at human realities from the perspective of the celestial
ones. Having been purified and having achieved purity in
moral virtues, the human being is led to the vision of God.
Keywords: contemplation, God, Gregory of Nyssa,
knowledge, union
MASS MEDIA INFORMATION MANAGEMENT
“Press freedom is a blessing when writing about others
and calamity when we find ourselves accused of many,”
said the English poet and essay-writer Samuel Johnson, at
the middle of the 18th century. Everyday reality shows us
that things almost haven’t changed in the last 300 years.
Aggressiveness, scandal, the appetite for sensational and
the suburban language represent a number of facts
characteristic to both the past and the present. Not a day
goes by without us reading in the paper or watching on
TV reports on accidents, aggressions, rapes, scandals
which involve public figures. These types of events trigger
our curiosity and interest. We like it when justice is done
on TV, because we feel that we are part of the “panel.”
Therefore we have whom to sympathize with or whom to
blame. However, we are much more cautious when the
main characters of such events would be us. In this context,
the present research aims at evaluating consumers’ media
perception on the information they receive, from a double
perspective: that of observers and that of potential
protagonists of such events. We have analysed the
perception, impact, objectivity and last but not least, the
dependence towards this type of information.
Keywords: media consumers, information dependence,
objectivity, press
COMMUNICATION BETWEEN LANGUAGES – THE POSITIVE TRANSFER. A CASE STUDY
The aim of the article is to find evidence for the existence
of the positive transfer, encouraged by the proximity
between Romance languages, in the French language
productions, written by Romanian subjects who study
Italian or Spanish in addition to French. The hypothesis of
the study is that, in learners’ linguistic knowledge of target
language, certain elements were learnt at some point, yet
appering as inactive in their spirit at the time of production,
and possibly activated by means of the resemblances with
other Romance languages.
Keywords: Romance languages, proximity, interlanguage,
positive transfer
ROMANIAN CULTURE, CIVILIZATION AND LANGUAGE – AN ENGLISH TEACHER’S PERSPECTIVE
The paper is meant at presenting the rationale
underlying the design of a course of Romanian culture,
civilization and language (ROMCIV) for master students of
the Bucharest Polytechnic Computer Science Faculty,
within an international joint project – the Erasmus Mundus
Master of Science Programme “Data Mining & Knowledge
Management”, in which Romania is a partner alongside
with France, Spain and Italy. The concrete educational
context is presented, as well as the options and priorities
considered by the English teacher when designing and
teaching the course, as a challenging but rewarding
developmental new experience.
Keywords: course design, Romanian Culture, Civilization
and Language Course, teacher development, tuition in English
THE INFLUENCE OF MEDIA ON THE EVOLUTION OF THE CRISIS IN UKRAINE
Mass media is a double cutting edge sword, considering
its role and influence within any human society.Pushed by
their bosses or by their internal desire to become more
famous, quite many journalists disrespect deontological
principles of telling the truth, being impartial and not
altering the information sent to the public.During the
conflicts many publications, radio and TV stations become
partisans of one part or another. This has happened and
still happens in Ukraine’s crisis too.Mass media from all
over the world brought their contribution to stimulate
tensions between parts involved in the Ukrainian crisis.
Keywords: Ukrainian crisis, Crimea secession, MH-17
crash, journalist’s code, partisan media.
CONTEXTUALIZATION VS RECONTEXTUALIZATION. THE IMPLICIT MESSAGE OF COMMUNICATION
Interception of a message assumes re-creation of its
meaning from the perspective of receiver’s conscience.
That is way, any transmitter should be aware that not all
he wanted to communicate has been received as such, so
that he should organize his discourse within a dialoguetype
context, in which change of roles is essential in
configurating the space of communication. As a matter of
fact, any dialogue is a modality of practising the exchange
of ideas between transmitter/transmitters and receiver/
receivers, a reality favorising modification of their initial
conception, either by modelling the initial one, or even by
its abandonment and consideration of another, new one,
taken over from the other persons participating to the
dialogue. Sometimes, the transmitter feels a sort of
aggression from the part of the receiver/receivers in
relation with the ideas he intended to transmit, when the
latter one/s ”understands” something different from the
intended communication. Such a perception upon the
co-participation to the realization of the meaning brings
into discussion the implicit message of communication and
the manifestation of a recontextualization process, which
activates the theme – rheme relation in building up the
meaning.
Keywords: communication, contextualization,
recontextualization, thematization, rethematization
THE ROLE OF ITALIAN MINORITY IN THE ECONOMIC MODERNIZATION OF ROMANIA
Even if, numerically not very representative in the
population of Romania, along the history, the Italian
minority has brought an extremely important contribution
to the economic modernization of our country. Italian
immigrants are present in the economy of the Romanian
provinces as early as the XIIth century, their role being
essential in the formation of modern Romania towards the
end of the XIXth century.
In the XXth century, the historical convulsions caused
by the two world wars imposed to the Italian community
of Romania a specific behaviour – to be analyzed in the
following. Equally, several members of this community
disting essential uished themselves as important
personalities in Romanian art, science and culture.
Keywords: Italian community, Italians of Craiova,
economic modernization of Romania, Romanian Principalities
ACADEMIC PERFORMANCE OF PROFESSORS IN ECONOMIC FIELD. COMPARATIVE STUDY BY ROMANIA REGIONS
Measuring academic performance and making a
ranking between countries, regions, universities or even
persons represents a hard work, yet is very important for
multiple audiences as policy makers, researchers, students
and so on. Using bibliometric tools this paper aim is to
present some evidence about the academic performance of
academics in economic and business administration field
at the Romania NUTS II level. Reporting the only public
available data, from 2006 to 2010, the results shows
differences between these regions in terms of number of
papers, average number of pages and authors as well as
for overall performance.
Keywords: academic performance, bibliometrics, university
system.
BRAND EQUITY IN PREMIUM CAR MARKET
The important development of the premium automobile
industry in Romania in previous years has generated the
need for information pertaining to the behaviour of car
purchasers and also to the factors that play a major role in
influencing this behaviour. Car brands such as Mercedes-
Benz, BMW or Audi display a feeling of prestige or
perceived status. Some potential customers may take into
account only products that have strong brand equity
because they think that the prestige or status associated
with the brand projects itself upon them as individuals.
Brand personality and consumer personality traits are
the main constructs that significantly influence behavioural
loyalty and, therefore, purchase decision. The purpose of
this article is to offer marketing practitioners from the
automotive industry a brand equity multi-item scale to
help them research and adapt their brand communication
according to the personality traits of their potential
customers.
Keywords: brand equity, premium car market, behavioural
loyalty, brand personality, consumer personality traits
SENDERS, SIGNALS, SUBTEXTS: LEADING THROUGH LISTENING
Communication studies tell us that a mere 7 percent of
communication is verbal; the other 93 percent are something
else, ranging from body language to mimics, from context
to subtext. What remains under-researched is the aspect of
listening, one of the best-kept secrets of high performers
and effective leaders. This article, based on the forthcoming
book Macht Durch Sprache (Power Through Language,
Springer 2015), explores the power and impact of listening
in commmunication. Listening is not merely like a light
switch to turn on or off, but a rich repertoire of skills
essential to effective leadership and management. Listening
makes the difference between mediocre and great
companies in a host of business areas including competitive
intelligence and strategy, innovation and product
development, marketing and sales, not to speak of process
efficiency. Institutionalizing listening may well be one of
the highest-leverage investments CEOs can make in the
productivity of their organizations.
Keywords: Listening, Leadership, Management, Filter
