CONCEPTUAL MODELS OF MEDIA DIPLOMACY: FOR THE RESOLUTION OF INTERNATIONAL COMMUNICATION CONFLICT
Abstract
Concepts and visualization of media diplomacy have
been scantily studied from an international communication
perspective. This study discusses the scholarly value of
media diplomacy to fill in the gap between traditional
diplomacy and public diplomacy for solving international
conflicts. To focus on the conceptualization of media
diplomacy, this study sheds light on the era of traditional
mass media, not social media, suggesting three conceptual
media diplomacy models under visualization, namely the
international media hierarchy of conflict reporting, media
diplomacy flow, and four diplomacies model. These
models are designed to explain the process of visualizing
the concept and practice of media diplomacy in terms of
addressing international communication conflicts.
Keywords: international conflict, mass media, media
diplomacy, public diplomacy.
THE JOURNALIST – INFORMATION SOURCES RELATIONAL ORGANIZATION: ESSENCE AND OBJECTIVES
Abstract
Relational organization and the journalistic behavior as
part of the creation process are dictated by the unpredictable
and immediate character of events, by the necessity of an
ample and most prompt access to information, which
assumes a prioritary contact with the information sources.
Establishment of the relational background and a correct
understanding of journalistic behaviors become especially
important mainly when the judgements do not derive
directly from some normative principles, representing
instead a conglomerate of obligations assumed in favor of
certain segments of the society.
Keywords: journalist, mass-media, relational background,
information sources, professional behavior, relational
organization.
MEDIA CAMPAIGNS - FORMS OF PROMOTING SOCIAL MESSAGES
Abstract
The messages transmitted through the media have
value if they are able to perform the social communication
functions and if they generate feedback from the public.
The potential media campaigns to show solidarity on
behalf of the public can be measured by the problems
solved within a predetermined span of time.
Keywords: audience, media campaign, social mass-media
institution, social message, solidarity, social value.
THE ROLE OF EMOTIONAL INTELLIGENCE IN THE TRAINING PROCESS OF THE JOURNALIST
Abstract
Contemporary society is a place in which physical
labour does no longer represent the main form of
development. The efficiency of organizing groups in order
to produce ideas and improve the production climate
seems to be the new goal of employers. Groups declare
themselves efficient if intellectual synergy is present in the
management process of the organization and if this synergy
is achieved due to a proficient organizational
communication. Communities, either companies or
institutions, desire a communication process that highlights
individual qualities on the basis of reason and emotion.
Communities want to have emphatic employees and this
becomes a challenge for the teaching environment, which
has to adapt its curricula to the idea of developing the
emotional intelligence.Such a process is necessary
especially in the field of journalism where the teaching
institutions have to identify this need, define it and then
sketch out the development directions.
Keywords: journalism, education, emotional intelligence,
psychological profile.
JACQUES DERRIDA – GRAMMATOLOGY, THE PROGRAMME OF A POSTMODERN SEMIOLOGY
Abstract
Jacques Derrida (1930-2004) is one of the most important
French philosophers who contributed to the introduction
of the concept of postmodernism in the contemporary
culture and knowledge. His name is linked to some
concepts that have been used in the philosophical
journalism, but also in that of the literary theories,
especially within the American space, such as: deconstruction,
writing, trace, grammatology, spacing, difference, arch-writing,
etc. which we aim to present in the following pages.
Keywords: postmodernism, philosophy, semiology,
anthropology, structuralism.
LOCAL PRACTICES AND STATE POLICIES IN THE APPLICATION OF THE MEDIA STANDARDS OF THE COUNCIL OF EUROPE (2001-2009)
Abstract
Moldova Republic during 2001-2009, made staple
efforts in aligning national legislation with the Council of
Europe standards. The state policies in applying the media
standards of the Council of Europe were often criticized
by international organizations, the civil society and the
media. The intervention of the Council of Europe and other
international organizations and the active involvement of
the civil society in the media have prevented or mitigated
the antidemocratic slippage.
Keywords: Council of Europe, broadcasting, civil standards
in media, society.
NEW MEDIA – THE REFORMING FACTOR OF POLITICAL COMMUNICATION
Abstract
The paper presents the results of a structural and
semantic analysis of the concept of new political
communication which, according to the theory of the English
researcher Brian McNair, includes: political rhetorics, the
actions of symbolic communication and some actions with
political connotation. The three categories of political
communication, defined on the basis of the criterion: the
intention of emitter to the political environment, were studied
and described in order to argue the transformation of the
process of transmission-reception of political messages
from a unidirectional dialogue into a bidirectional one.
This theoretical approach has served to justify the role of
the online component of the election campaign as the main
innovative element of political marketing model of the
XXIst century. The conclusion was that communication
between candidates and voters is totally different from that
of the political marketing model of the XXth century.
Known in scientific literature as bottom-up communication,
it allows voters to be actively involved in election
campaigns thanks to the input possibilities and feedback
offered by new media: e-mail, SMS, forums, websites, etc.
Keywords: political communication, new media,
spectacularization and personalizationof politics, political
marketing model, democratic dialogue.
FUNCTIONS OF LANGUAGE AND ELEMENTS OF POETRY
Abstract
Generally, art is said to be subjective and each person’s
approach to and perception of it is a valid one although it
may be different. Many poetic features belong not only to
the science of language but also to the whole theory of
signs, that is, to general semiotics. At the same time, poetry
has some distinctive features that differentiate it from
other forms of discourse. This statement, however, is valid
not only for verbal art but also for all varieties of language
since language shares many properties with some other
systems of signs or even with all of them.
Keywords: function, expressiveness, context, code, message,
addresser/addressee.
