THE COMMUNICATIONAL PERSPECTIVE OF THE WORD OF GOD
Abstract
This article analyses an important aspect of
Communication Theology, which basically is the exhibitive
character of the Word. The exhibitive character basically
means that the Word of God is an event of grace. This
means that when one receives or hears the Word of God,
they receive the grace of God. The reception of the Word
of God, is neither a dry, nor a communicative event, but it
is an event in which one receives the graces of God. There
are many ways in which the graces of God are communicated
and given to the human person. One of these ways is the
Word of God in scripture. Through scripture, one receives
the graces of God - that is why - one can listen to the word
of God and later say “I felt comforted” or “I felt blessed”
through the reception of the Word of God. All this shows
that the reception of the Word of God is a communicative
event – it is an event through which one receives the graces
of God.
Keywords: Word of God, communication theology, Jesus
Christ.
THE FREE AND THE COMMUNICABLE THINKING
Abstract
Apparently more than ever along our human history
(which, possibly, might be only a subjective impression),
we live our lives in uncertainty, however, a vigilant and
courageous thinking is finally prevailing. In this respect, I
remember the title of a book issued in times in which free
thinking was not at all welcome: Limits or Turning Point.
When one realizes the limitations affecting our initiatives
and ideas, the solution to be applied is change. However,
such a solution is not a spontaneous one, but a natural
consequence of the decision of not accepting that limits
cannot be outdistanced, and of finding another path.
Obviously, such a decision assumes a double uncertainty:
the one imposed by the very nature of our world and the
new, urging one, referring to the direction of the change
we intend to make. The object of our study is the
fundamental why, however, the question to which it
atempts at offering an answer is how. Once, I have asserted
that we are more frequently capable of the superficial how
rather than of the fundamental why. The decision of
changing this belief is based on why, which demonstrates
its utility in how.
Keywords: predictable thinking, communication, freedom,
communicable thinking.
THEORETICAL AND PRACTICAL ASPECTS REGARDING THE UNIVERSITIES’CODES OF PROFESSIONAL ETHICS AND DEONTOLOGY
Abstract
Being ethical means “to do well” in order to influence
certain activities and to channel them in a positive manner.
Going further and quoting G.E.Moore, the author of the
book Principia Ethica, we shall notice that good, no matter
which side we turn it on, cannot be completely defined.
We therefore understand that the good should not
compulsory be defined, but rather it must be recognized
when met and interpreted as a positive concept which
should govern all our actions. Although related, the
concepts of morality and ethics have different origins.
While “ethics” comes from the Greek language, “morality”
stems from the Latin “mos-moris”, which means
“manners”. Therefore, we may regard ethnics as a
behavioural science, of manners, as a group of concrete
prescriptions referring to moral or related to it. University
ethics and deontology represents our way of interacting with
professors, the university and the academic community to
which we belong, as well as among ourselves. Ethics
therefore does not deal with the type of relationship
between physical and legal people, but with the quality of
these relationships. At the end of this article we try to
formulate a definition of “business ethics”, as following:
“University ethics and deontology” represents a branch
of ethics which studies the quality of the relationships
between students and professors, engaged in common
actions in relation to the positive values which govern the
academic and university environment. From this
interdependence we shall be able to conclude that
reporting it to our reality, the solution to progress would
be to return to the healthy moral values and to promote
them in all social and economic environments. Our first
reform is the MORAL REFROM, by promoting a healthy
value system with high moral and ethical standards. These
standards should be defended whenever appropriate
through the application of immediate and severe legislative
and moral sanctions. As one may notice from the analysis
that we propose, deontology may be defined as “the duty
theory”, while, in the Legal vocabulary published by the
Henri Capitant Association, under the guidance of G.
Cornu, it is defined as following: “The set of duties inherent
in the exercise of a liberal professional activity, most often
defined by regulations of the profession”.
Keywords: ethics, deontology, university community,
academic environment, moral reform, duty theory.
PETRU COMARNESCU- A REMARKABLE PERSONALITY OF THE ROMANIAN CULTURE
Abstract
Petru Comarnescu remains one of the top representatives
of his generation, which includes: Mircea Eliade, Mircea
Vulcănescu, Mihail Sebastian, Emil Cioran, etc. He was a
well-known Romanian Americanist and Anglicist, we due
to him the understanding and knowledge of the English
and American literature in Romania. Petru Comarnescu
was a man with wide horizons and humanistic
preoccupations, of a renaissance erudition, that is why it
is very difficult to define him, his name is found in art
criticism, literary criticism, journalism, memoirs, cultural
journalism, philosophy, translations. After 50 years from
his death, I believe that we certainly have the moral
obligation to remember him and honor his fruitful spirit,
to evoke his role in enriching the Romanian culture. He
added a new breath upon our criticism by setting up
magazines and cultural societies. All his life he fought to
popularize and impose the Romanian culture, to make
known the Romanian values to the universal circuit.
Keywords: culture, criterion, literature, universal,
humanist.
TRANSHUMANISM - THE SEMI-TRUTH OF TRENDS (SECURITY AND DEFENSE ASPECTS)
Abstract
This article discusses the issues related to the present
and, especially, the future of humanity and the human
species, raised by transhumanism and other currents of
thought close to it.The author does not deny the current
negative trends in human, environmental and technical
developments highlighted by transhumanists as fatal to
biology or the human body. He only states that these
tendencies are not an absolute truth, but only a half-truth.
The efforts of humanity must not be directed towards the
transfer of the human intellect to the machine, but towards
the protection and restoration of connections and natural
species disturbed or destroyed throughout history. Science,
technique and advanced technologies, reason, the will and
desires of man can be directed towards the protection,
restoration and improvement of terrestrial nature, towards
the sustainable development of man, society and nature.
Ecosophy or ecological wisdom, global ecological ethics,
traditional, ethnic and ecological humanism, the universal
paradigm of humanism, as its components, will serve as
the theoretical basis for this creative human activity.
Keywords: human species, ecosophy, humanism, human
biology, science, technics, advanced technologies, transhumanism.
POLITICAL MARKETING COMMUNICATION IN BUILDING BRAND AWARENESS TOWARDS YOUNG VOTERS
Abstract
Nowadays democracy has been widely opened after the
Reformation Era in 1998. This situation made the political
life in Indonesia more interesting. Consequently, this
situation provided a positive impact toward the portrayal
of the national politics and eventually toward the life of the
state and the nation. Through the system of democracy that
has been implemented, people can participate as the policy
maker in voting their leader constitutionally. However, due
to the recent political reality, the political climate has become
more competitive since each political party, including the
Indonesian Democratic Party of Struggle, struggled intensely
for power within the political contestation. The intense
struggle among these political parties is well depicted by
numerous approaches of political communication. Departing
from this situation, the researchers are interested to conduct
a study that is related to the Political Marketing
Communication Strategy in Building Brand Awareness
toward the Young Voters within the Indonesian Democratic
Party of Struggle in the Regency of Tangerang.At the end of
the study, it can be concluded that in building brand
awareness the Indonesian Democratic Party of Struggle the
Regency of Tangerang has implemented the SOSTACapproach
within the political marketing communication
strategy and the SOSTAC-approach that has been
implemented consists of: (1) situation analysis (Situation);
(2) objective definition (Objective); (3) strategy formulation
(Strategy); (4) tactic implementation (Tactics); (5) action
implementation (Action); and (6) control implementation
(Control). Departing from the conclusions, the researchers
would like to propose the following suggestions: (1) the
process of defining the party policy (Objective) should be
accompanied by clear and measurable targets; (2) the
campaign message should use more familiar diction for the
young voters, but the familiar diction should be in accordance
with the vision, the mission, and the direction of the party;
(3) the communicator of the political party should be
appointed from the young local figures, who are
representative, credible, popular, and favourable to the
public; and (4) with regards to the process of controlling the
public opinion over the social media (Control), the party
should be equipped with the media monitoring application,
so that the party might easily identify the positioning of its
public brand awareness.
Keyword: communication strategy, marketing, politics,
brand awareness.
ELABORATION LIKELIHOOD MODEL OF PERSUASION IN PEAK MILK TELEVISION COMMERCIALS
Abstract
There is stiff competition in the Nigerian business
environment occasioned by the proliferation of various
brands of goods and services. Some products have
however, remained visible on the counters of almost every
shop or open market in Nigeria in spite of the competition,
and one of such products is Peak milk. This article examines
the application of the elaboration likelihood model (ELM)
of persuasion in Peak milk television commercials in order
to see what elements the advertisers of Peak milk use to
attract potential consumers, how the elements are used and
if they are capable of influencing the consumers’ buying
behaviour. The article employs a semiotic approach in
analysing some selected peak milk commercials – the
horizontal and linear relationships that exist within them,
that make it probable for potential consumers to choose
peak milk in the midst of many other brands of milk and
dairy products.
Keywords: Peak milk, television, commercials.
COMMUNICATION PERSPECTIVES IN MEDIATION AND CONFLICT RESOLUTION
Abstract
The paper presents some ways to resolve conflicts and
interpersonal disputes, as a result of the communication
blockage, that prevents their resolution. Mediation is
presented as the main form of amicable settlement of a
conflict, using the specific elements of communication by
the mediator or facilitator, which restores the dialogue of
the parties involved and assists in the amicable negotiation
of a mediation agreement, which can resolve the dispute
by generating solutions unanimously accepted by the
participants. The work highlights the importance and role
of communication in the mediation process and the specific
ways of communication used by the mediator, as a
specialized facilitator, and recognized by society.
Keywords: mediation, communication, dialogue, conflict,
dispute, mediator.
THE INTERNATIONAL ACCESS TO JUSTICE AMONG EU MEMBER STATES
Abstract
European law is and remains a generic concept, which
goes beyond the scope of the Community legal order. It is
comprised of European doctrine and jurisprudence and
presents some characteristics and particularities: -
Community law, developed under European auspices of
the communities and the European Union, includes four
main sources: primary law, secondary law, external
relations law and complementary law; - the law established
by the European Council and especially the European
human rights law, remarkably represented by the Rome
Convention (1950), which permeated all branches of
European law; - the European law seen as regional
international law which especially includes the number of
bilateral and multilateral agreements among EU member
states. The effective and decisive promotion of the law in
interstate relations is undoubtedly the most striking feature
of the Community legal order.
Keywords: judicial order, European jurisprudence,
community law, complementary law, interstate relations.
THE MAN OF THE FUTURE: TRANSHUMANIST STORIES (VIA THE FILM DISCOURSE)
Abstract
The present article attempts to investigate the impact
of digital technologies on the life of the human being from
the perspective of philosophers, sociologists, writers and,
respectively, the reflection of these ides in the world
cinema. McLuhan’s idea regarding human extensions
represents the starting point in the universe of the future
transhumanist. The foray into the science fiction film is
supported by the Israelian philosopher Yuval Noah
Harari’s suppositions in Homo Deus: A Brief History of
Tomorrow.
Keywords: transhumanism, science fiction film, digital
technologies, super longevity, super intellect, supreme happiness,
virtual universe, technological singularity, artificial intelligence.
LAWFUL REQUIREMENTS VS. UNCERTAINTIES IN PANDEMIC TIMES: NEW CHALLENGES FOR OLD PEOPLE
Abstract
Hit by the Covid-19 virus Romania imposed self-isolation
to the elderly population, for longer periods of time, aiming
to protect them as well as to prevent and reduce the spreading
of this acute respiratory syndrome known as SARS-Cov-2.
Trapped between a constant worry of the unknown and the
necessity to acquire the household essentials the elder
population was faced with a dilemma in identifying the
boundaries between influence, coercion and limitation of civil
rights. We have analysed the way old people have succeeded
to tackle the crisis, the coping methods used to surpass the
hardships and the techniques employed to withstand the
everyday routine in pandemic times. The qualitative study
of the present paper focuses on the responses of the old
people to these new circumstances. The strategies adopted
by our state when dealing with the third age group should
be specifically targeted in order to improve and alleviate the
reactions to future disastrous occurrences.
Keywords: Covid-19, pandemic, old people, hardship, home
confinement, crisis.
BOOK REVIEW OF “HEALTH COMMUNICATION: FROM THEORY TO PRACTICE”
The book “Health Communication: From
Theory to Practice” provides a comprehensive
introduction to current issues and theories of
health communication with a hands-on guide to
program development and implementation. The
book is primarily designed for students,
professionals and organizations; however, it also
includes advanced topics for health
communication practitioners, public health
experts, researchers, and health care providers
with an interest in this field.
