THE NEW CHALLENGES OF THE PANDEMIC MEGA-CRISIS AND THE METAMORPHOSES OF THE IMMEDIATE PRESENT
Abstract
The coronavirus pandemic made humanity face the
unknown and the unpredictable. It changed the world
order, generating a period which confirms the theory of
contemporaneity as a liquid and unsecure society (Bauman,
Morin, Plesu). The virus-chameleon has generated a megacrisis:
a crisis of structure (institutional), a crisis of systems
(medical-sanitary, financial-economic, psychologicalcommunicational,
and others), a crisis of cycles etc., which
revealed specific issues in different spheres and the need
to reconceptualise the guidelines and priorities. Covid-19,
a coded assault, shows how fragile humanity is today. The
significance of entering a new stage of the world’s society
also requires the creative adaptation of the academic
communities to the imminent changes of the fields. Science
represents a space to advance hypotheses/ to make
proposals/to search and to find solutions in this
complicated situation. During the spasmodic times of
pandemic, science, culture and art became a sui-generis
vaccine fighting against fear and death, as they replace
immortality. Therefore, science and culture help us
produce positivity, creativity and immunity.
Keywords: Coronavirus, pandemic, systemic crisis, culture
as vaccine, new humanism.
HOW HUMAN ARE WE STILL AFTER THE NEW CORONAVIRUS SHOCK?
Abstract
The Covid-19 pandemic triggered the individual’s
sudden shift from the status of a free being able to travel
wherever, whenever an however he or she wants – homo
viator – to the status of a being exposed to extremely
powerless dangers that one noticed the need to completely
isolate the individual at home and turn him into homo
claustratus. Social life was able to move forward and
interpersonal relationships were able to continue only with
the help of computer aids: laptops and various internet
connected electronic tools. Expelled indefinitely from the
agora, communication has suddenly and almost exclusively
moved towards the virtual environment. The consequences
of this phenomenon are still difficult to estimate. Certain
events emphasized the need to adapt to the new
technologies, as a life environment without which one can
no longer live. If we ignore the strictness of definitions, we
can state that we already live in posthumanism.
Keywords: homo viator, homo claustratus, pandemic,
Covid-19, posthumanism.
DIGITAL MARKETING IN PUBLIC ADMINISTRATION
Abstract
Digital marketing represents a new concept that can
be implemented in public administration in order to
enhance the services provides and to establish proper
relationships with citizens. The digital tools can be used
by civil servants for a better understanding of the people
they serve, making the carried-out activities become more
efficient. The principles of digital marketing, used in the
economic space, can easily be transferred to the area of
public services and adapted to the requirements of this
particular market.
Keywords: digitalisation, marketing, public administration,
online services, public servant, citizen.
THEORETICAL ASPECTS REGARDING THE FUNCTIONS AND TYPES OF COMMUNICATION IN PUBLIC ADMINISTRATION
Abstract
Public communication refers both to changing and
sharing public information and to preserving the social
binder. Institutional communication is a bilateral process:
it involves both the transmission of orders, information
and advice to a decision centre and the transmission of the
decisions made by this centre to other parts. It also
answers to the public organisation’s need to affirm its
specific role, presenting citizens with the duties they have
to assume and the prerogatives they have. Nowadays,
institutional communication is more and more developed
within public organisations. Communication represents a
process which focuses on public management. It is also
important from the perspective of the quality of existing
relationships within a certain administrative structure. The
development of an adequate social policy, the creation and
preservation, at all levels, of a transparent atmosphere are,
to a large extent, determined by the importance granted to
the communication process.
Keywords: communication space, public information,
public sector, institutional communication, administrative
structure, communication process.
COMMUNICATION, RELATIONSHIP, TRANSPARENCY AND PERFORMANCE IN THE ACTIVITY OF PUBLIC ADMINISTRATION
Abstract
The new political and administrative climate presents
leaders with a series of extremely complex issues. Solving
them at high standards requires interdisciplinary
knowledge and skills of a technical, economic and financial
nature, especially in the field of communication. The
continuous reform of the organizational structures and
decision positions from public administration is dependent
on the professional performance and the structural
implementation of the adequate communicational
processes. The content of these programmes plays a
decisive role in the reformation process of the public offices
that have to be adopted in order to ensure a concrete added
value, necessary in order to successfully exert a substantial
contribution on the general level of institutional
performance. The present paper aims at analysing the
extent to which a public administration communication
programme satisfies these challenges, is able to actually
assess performances and whether or not it has the capacity
to prepare the future generations of leaders in the field.
Keywords: communication process, relationship,
performance, public office, administrative communication
LOCAL PUBLIC ADMINISTRATION COMMUNICATION WITH THE CITIZENS FOR PREVENTION AND CRISIS MANAGEMENT
Abstract
Communication is important in any human activity but
in crisis (emergency) situations it is essential.
Communication plays a major role in preventing crisis
(emergency) situations, prior to their appearance of crisis
(emergency) situations. It prepares the population and all
those who are responsible of managing these sorts of
situations. During the occurrence and evolution of crisis
(emergency) situations, communication coordinates the
actions to remove their negative effects and transmits data
on how the intervention teams act and on the condition of
those affected by the crisis. Also, with the help of
communication public institutions are informed, the
media, as well as the population from the area in which
the situation occurred. After the end of the crisis
(emergency) situations, communication assesses the way
in which the intervention took place, the damage proportion
for the individuals, goods and the environment from the
affected area. This article aims to present the most
important aspects related to public administration
communication with the population, the media, the state’s
institutions, governmental and nongovernmental
organizations, during prevention and crisis (emergency)
situations prevention as well as to come up with several
possible improvement options when it comes to
communication.
Keywords: local administration, crisis, crisis
communication, crisis prevention, crisis management.
POSTHUMANIST FORMS OF COMMUNICATION IN PUBLIC ADMINISTRATION DURING THE PANDEMIC
Abstract
Under the sign of the ruthless SARS-CoV-2, the vast
majority of the traditional social structures seemed to have
collapsed completely. The comprising institutions were
forced to adapt rapidly and to look for solutions which, at
least for the democratic societies seemed inconceivable.
One of them was the isolation of the population. This
extreme measurement forced the administration to make
important investments in the world of computers, to be
more transparent, more explicit and to explore all the
possibilities offered to the society by the new technologies.
Experts suddenly found themselves confronted with a lack
of technological profiles, not only in the sphere of medical
sciences, but also in that of public administration. But this
problem is not only technical, but also human. It is
absolutely necessary to jump from the preservation of the
operationality of the old systems to the training of highlyqualified
specialists in technological profiles, able to
understand the problems of public administration. This
happens because regardless of how perfected the robot that
will serve us in the posthumanist era will be, man is
“stubborn” to remain the essence of planetary
consciousness. For how long, it remains to be seen.
Keywords: SARS-CoV-2, posthumanism, public
administration.
MASS MEDIA AND PUBLICITY
Abstract
Advertising as used for the promotion of products – is
a gift from God. It is mainly used to contribute towards
the development of the human person. Advertising is used
to promote what properly promotes the good of the human
person. Advertising makes people know about what the
human person is and what the human person can become.
It is used to promote the longings of the human person and
what they are. Advertising looked at from this point of
view means letting people know about what would help
the human person to be what God created it to be.
Advertising looked at as the ‘letting of people’ – cannot
only be used to increase the purchasing of the product, but
it can also be used to promote the good of being person.
Advertising can be used to promote the principles of moral
living. One could use the means of communication –
advertising – publicity as a way of letting people know
about personhood. In this context, personhood promoted
through advertising and publicity can help in the
development of the person. The person develops through
good living, acquiring what properly promotes his
personhood and through the promotion of those principles
that uphold personhood.
Keywords: mass media, publicity, advertising.
THE ARCHITECTURE OF THE FILM PRODUCT: RISE AND FALL
Abstract
The film represents a symbiosis between arts and
industry. The film production from idea to the end product,
a discourse of moving images, projected onto a screen, can
be be likened to an architectural work, an engineering
edifice. The film starts from a concept, a thesis which later
takes the form of a story exposed in the script, followed by
its materialization through the technological processes of
filming, editing, sound and circulation. The script
represents a reference element of the film industry and it
resembles a project task for the architect of a future
building. Every film component is included in a set of
elements, linked together according to the laws of
aesthetics. The filmic image is subordinated to the picture;
the sound is subordinated to music, rhetoric and artistic
reading; the movement of frames is based on the laws of
film montage, on rhythm and tonality. The film represents
a unique and complex product, developed in a team. The
team’s members are people endowed with the grace of
creation, each being responsible for certain film elements
which make up the whole – its general discourse and,
particularly, its component messages.
Keywords: the filmic language, author film, art, message,
television, communication, techniques, technologies, script,
direction, structure, grammar, psychology, amateurs, culture,
ignorance, denigration, rigors, knowledge, observance.
SERGIU CELIBIDACHE SEEN BY THE WRITER PETRU COMARNESCU
Abstract
Sergiu Celibidache certainly remains one of the great
universal artistic personalities of the twentieth century. He
was the youngest conductor of the Berlin Philharmonic.
He was a conductor endowed with a superior ability to
understand musical phenomenology, with a brilliant
memory. At the same time, he was considered by some
contemporaries to be extremely demanding, with a certain
inclination to become virtuous, his musical conception
being maybe too exclusive. If Celibidache was impetuous
in the inside, in his dealings with his friends he was a man
of rare generosity, sensitivity and passions.
Keyword: philharmonic, Celibidache, conductor, artist.
APOLLONIA UNIVERSITY OF IAŞI
- Selection of Abstracts -
1st-3rd of March 2021
IAŞI, ROMANIA
