IMAGE AND IDENTITY IN EXTERNAL INSTITUTIONAL COMMUNICATION
Abstract
External institutional communication mainly belongs
to the managerial effort, regarded as a fundamental
identity element, the dynamic-functional binder in the
relationship with the society, connected to the main areas
of civic or professional interest, with multiple but
structurally differentiated objectives in terms of promoting
production, service or trade. The modern image
promotional environments and technologies of an
institution become more and more pressing in the
relationship with people or state institutions, interested or
obliged to intervene with the purpose of promoting the
main object of activity. The new trend imposes an
accentuated growth in communication quality and
intensity by protecting the interests of your own staff and
also a dynamization of the institutional promotional
activities in a perpetually complex mix of tradition and
modernity. Therefore, the paradigm shift is imposed
double-axis both by the perpetual reconfiguration of the
external perception on the momentary value of the
institution and by the potential it develops at certain
moments, on the conceptual evolutionary graph.
Keywords: communication, symbiotic communication,
identity, institutional image, communication intensity, media
strategy.
THE PARADIGM OF COMPLEXITY – PART I
Abstract
Science reached such a high level since it started to
integrate my problems to the view, not the statistical ones,
who speak about something completely different and from
the view there is a need for spiritual development, a
reformulation in the principal meaning of the human being
so that school should no longer be just a spare parts factory
for a social system, that is, to have an engineer replace
another engineer, to have a doctor replace another doctor,
to make a human being, and this idea of creating an
individual capable of self-defining himself and to bring
added social value o a good thinking, in the sense of a
sustainable development, represents in fact a desideratum.
Keywords: knowledge, complexity, paradigm.
THE ROLE AND DUTIES OF THE ROMANIAN HIGH COURT OF CASSATION AND JUSTICE AT ITS 160 YEARS OF EXISTENCE
Abstract
The purpose of this article is to present the role and
duties of the Romanian High Court of Cassation and
Justice at its 160 years of existence, an emblematic
institution for the Romanian legal system. One should also
not forget its representation role of the Romanian justice
at the European and international level.In the current
context, the Romanian High Court of Cassation and Justice
is consolidating its status as a fundamental part of the
national legal system.
Keywords: role, duties, Romanian High Court of Cassation
and Justice, existence.
WAR CORRESPONDENT – A DISTANT ANALYST IN THE WAR IN UKRAINE
Abstract
The Euro-Atlantic world is used to the existence of
conflicts in the East or the Middle East, but it did not
imagine that it would live, in the third millennium, a war
in Europe. Political decision makers got used to Russia’s
verbal, conditioned and physical aggressiveness against
Georgia, in 2008, and Ukraine, in 2014, but they did not
imagine that it would actually engage in a military
confrontation against a sovereign state. Due to existing
precedents, political analysts thought, starting with 2021,
that Russia, through its exercises on the Ukrainian border,
only makes force demonstrations in order to consolidate
its dominant position on the European energetic market
and preserve Ukraine as an uncertain state, a buffer area,
between it and the NATO and EU member states. The
European information agencies were also sceptical
regarding Russia’s intention of attacking Ukraine and,
with the help of the information provided by chancelleries,
head of governments or presidents, who visited president
Vladimir Putin, questioned the US intelligence warnings
of imminent warfare. What we did not imagine, however,
happened, meaning that Russia attacked Ukraine, but
what Vladimir Putin imagined, meaning the success of a
special operation, did not happen and Russia finds itself
engaged in an undeclared war against Ukraine.
Keywords: journalism, war, dimension.
THE DECALOGUE OF PANDEMIC COMMUNICATION AND MORE
Abstract
In the years 2020 and 2022, mankind was confronted
with a high proportion pandemic and the beginning of a
war, crisis situations which it did not yet overcome. The
management of such situations depends largely on
communication. In order to avoid the sensation of chaos,
incoherence and incompetence in such crisis situations a
communication decalogue during times of pandemic, war
or other situations might represent an important landmark.
Our proposals would be the following: the messages have
to be clear, made by unitary voices and in an authoritarian
tone. Communication must also explicitly denote empathy
and compassion, and must be digitized on an easily
accessible platform. For efficiency and a better understanding
of the messages, the tone must be direct and familiar. We
must neither neglect transparency and the recognition and
assumption of our own mistakes, nor the explanation of
scientific phenomena as well as their shortcomings, without
forgetting an important component: openness and
cooperation with civil society. It is therefore useful to have
some “tools” at hand, that can facilitate our communication
processes and, implicitly, it is possible to become more
successful in getting what we want to communicate.
Keywords: pandemic, communication, war.
CONCEPTUAL FOUNDATIONS OF THE ORGANISATION AND FUNCTIONING OF THE ADMINISTRATION
Abstract
The public administration is the activity which
comprises the organization and the concrete execution of
the law, with a mandatory and provisional statute, mainly
realised by the bodies of the public administration, and,
subsequently, by the other state bodies as well as the
private entities of public interest.The public administration
is realised by those state structures which form the
executive branch, while the executive branch is realised
through the bodies comprised within the system of the
public administration. It represents the service provider
for the citizens.The science of the administration has its
own subject matter, that is the public administration, in its
entire complexity, with the purpose of framing general
principles and norms, necessary for its organic and
functional reformation. The administration cannot be seen
as a universal and permanent entity, its large variety of
means cannot be explained just through the economic and
demographic importance of the states; it is necessaryto
take into consideration the structures, the customs, the
political practices of each nation.
Keywords: state structure, the system of the public
administration, interdisciplinarity, administrative era,
administrative phenomenon.
THE IMAGE CRISIS AND ITS IMPACT ON THE REPUTATION OF AN ORGANIZATION. CASE STUDY
Abstract
Organizations also face various types of crises; the
image crisis being considered the most dangerous one. The
effects of an image crisis can occur either immediately or
after a certain period from the onset of the crisis, or, an
image crisis primarily affects the identity elements of the
organization. Minimizing or counteracting the effects of an
image crisis requires the application of response strategies
and techniques. As the local environment shows us,
companies react differently to crises, depending on the
severity of the situation, experience, professional training
and knowledge. In order to set up a clearer and more
eloquent picture of how things are in this regard, we set
out to investigate the techniques used in the communication
process by two food companies from the Republic of
Moldova.
Keywords: image crisis, food industry, communication
strategies.
APOLLONIA UNIVERSITY OF IAŞI in collaboration with Academy of Romanian Scientists Iaşi branch
Proceedings of International Congress
“By promoting excellence we prepare the future”
