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Table of Contents Vol:15 Issue 3/2023

THE EFFECTS OF SPORTS SPONSORSHIP ON BUYING RESPONSE FOR JORDANIAN FANS
Iyad A. AL-NSOUR1, Raed A. ATHAYDI2, Mohammad J. AL TAMIM2

THE HISTORICAL NOVEL AS A MEANS OF COMMUNICATION AMONG GENERATIONS
Emilian MARCU1

GENDER DISCRIMINATION AGAINST WOMEN IN YEMENI PROVERBS
Ahmed Abdullah AL-HUSSAMI1, Mohammed AL-HIBA2

THE ROLE OF COMMUNICATION IN THE TRANSPOSITION OF CURRICULA IN THE PRACTICE OF HIGHER EDUCATION
Mihai LUCHIAN1, Maria FLOREA2

THE EFFECTS OF EUROPEAN UNION’S “WOODEN LANGUAGE” COMMUNICATION AT THE BUSINESS LEVEL
Virgil - Constantin FĂTU1, Simona STANCU2

LEGAL CONSIDERATIONS REGARDING HUMAN RIGHTS PROTECTION IN ROMANIA DURING THE COVID-19 PANDEMIC
Mihai DOLTU1

ETHICAL STANDARDS AND DEONTOLOGICAL PRINCIPLES IN JOURNALISM
Georgiana Alina POPA1

INFLUENCERS’ PERCEPTION OF PERSONAL BRANDING ON SOCIAL MEDIA IN VIETNAM
Tuong-Minh LY-LE1, Truc Ngoc HOANG1

DECISION-MAKING TRANSPARENCY IN PUBLIC ADMINISTRATION FROM THE PERSPECTIVE OF INSTITUTIONAL COMMUNICATION
Dumitru POPA1

INSTITUTIONAL COMMUNICATION IN CARRYING OUT PUBLIC ADMINISTRATION TASKS OR ACTIONS
Georgiana Alina POPA1

THE CIRCULATION OF THE MESSAGE IN THE MANAGEMENT OF THE DERIVATE FINANCIAL INSTRUMENTS
Marian RUSSO1, Maxim LEBEDINSCHI2

THE EFFECTS OF SPORTS SPONSORSHIP ON BUYING RESPONSE FOR JORDANIAN FANS

Iyad A. AL-NSOUR1, Raed A. ATHAYDI2, Mohammad J. AL TAMIM2    << Back to contents

Abstract
This study aims to investigate the effect of sports
sponsorship activities on the buying behaviour of sports
audiences, in addition to determining the statistical
differences in the level of sports sponsorship activities and
the buying response according to some organizational and
demographic factors. The research population consists of
Jordanian sports audiences who live in Amman city. The
Convenience sampling technique is used. The researcher
selects the respondents from coffee shops, cafes, famous
malls in Amman, and social media users. The recommended
sample size is 385. The unit of analysis is the Jordanian
who attended and watched the sports activities for up to
19 years living in Amman. The study concludes that sports
sponsorship activities strongly positively affected the
buying response “ATR” of the sports audience. It is found
statistically significant differences in the awareness tend to
males and B.A. degree holders. It is also found that the age
between 42 - 46 is the most experienced, but it is found that
there are no differences between the sports audience
segments in the repeated purchase stage. Finally, there is
a statistically significant difference in sponsorship activities
and tends to the telecom companies in Jordan. The study
presents a set of recommendations that enhance the use of
sponsorship in the local sports market.
Keywords: Sports Sponsorship, Buying Response,
Awareness, Trial, Repeat, Jordan.

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THE HISTORICAL NOVEL AS A MEANS OF COMMUNICATION AMONG GENERATIONS

Emilian MARCU1    << Back to contents

Abstract
Ion Muscalu is one of the very few contemporary
Romanian prose writers, who chooses the subjects of the
literature he writes from the distant, but also glorious past,
of the troubled history of Moldova, from the bravery deeds
of the rulers and founders of the nation and of the Orthodox
Christian faith on this territory. Having Mihail Sadoveanu
as master, Ion Muscalu researches, to detail, those archives,
and walks, step by step, the places he is about to present
as the setting of his prose. What does the prose writer Ion
Muscalu manage to trigger in the reader, in the first place?
Keywords: SIon Muscalu, novel, communication

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GENDER DISCRIMINATION AGAINST WOMEN IN YEMENI PROVERBS

Ahmed Abdullah AL-HUSSAMI1, Mohammed AL-HIBA2    << Back to contents

Abstract
Proverbs have always reflected considerable social,
cultural and practical significance. They acquire their
importance as social and cultural traditions, practices and
even determinates of individual as well as collective social
attitudes. Proverbs also obtain worth and value as
indicators of gender power relations between male and
female community members. Through language and with
its help, proverbs could showcase how a woman in any
particular human community, for instance, is portrayed,
represented, socially perceived and treated, and very likely
stereotyped by the male component of that community.
Hence, the current research study investigates Yemeni
proverbs with relation to women. It more particularly
negotiates the image and status of Yemeni women as
represented through such traditional words of wisdom.
The study assumes—and accordingly argues and
demonstrates—that women in the Yemeni traditional
heritage of proverbs are stereotyped, discriminated against,
and sometimes even humiliated in a variety of ways.
Keywords: Women, Yemeni Proverbs, Image, Gender
Discrimination.

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THE ROLE OF COMMUNICATION IN THE TRANSPOSITION OF CURRICULA IN THE PRACTICE OF HIGHER EDUCATION

Mihai LUCHIAN1, Maria FLOREA2    << Back to contents

Abstract
The current educational approach really implies the
need for the existence of various communication skills on
behalf of the teacher, skills that represent the basis of the
teaching, learning and evaluation system. Didactic
communication is an instrumental communication that is
based on “a complex, multiphase and multi-channel
transfer of information between two entities (individuals
or groups) that simultaneously and successively assume
the roles of receivers and transmitters signifying desirable
contents in the context of the instructive-educational
process.”This educational process is based on the formal
levels imposed by the classical subjects. The subjects of
study are ordered vertically according to the school years
to be covered, from elementary grades to secondary or
university according to uncertain, non-quantifiable criteria
in which the subjective components certainly exceed a
reasonable threshold. In the same perception one can
appreciated the content of the subjects, the differentiated
degree of difficulty induced, the informative/formative
contribution by age, correlated with the psycho-social
quotient of potential subjects. At the level of decisionmakers,
there are no corresponding statistical-didactic
stage criteria that would prove within the accepted
reasonable parameters, the specific gravity of each subject.
The introduction of correct ethical and moral systems of
interoperable evaluation of the specificity of the subjects
in the yearly curriculum will not generate conflict or
competitive states of unfair type. The prospective need for
knowledge and the application of acquired skills must be
corroborated with the objectives to be achieved on all
functional levels of the society, namely production,
distribution and consumption. It is noted that the present
vector complex becomes pronounced atypical, really
insufficiently supported by the competent institutions in
a world too little formatively coherent. In their
completeness, the aspects briefly iterated call for the
rethinking of the structural and organizational didactic
processes through objective criteria imposed by a real,
dynamic, interoperable, multidisciplinary,
transdisciplinary and interdisciplinary process, as
appropriate.
Keywords: communication, information transfer, didactic
process, interoperability, multidisciplinarity, transdisciplinarity,
interdisciplinarity.

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THE EFFECTS OF EUROPEAN UNION’S “WOODEN LANGUAGE” COMMUNICATION AT THE BUSINESS LEVEL

Virgil - Constantin FĂTU1, Simona STANCU2    << Back to contents

Abstract
In any communication process, we need a common
language through which messages are transmitted from the
sender to the receiver. Although the European Union has
no fewer than 24 official languages, plus a number of other
languages spoken within the Union’s territory, a common
language seems to be lacking between the European
institutions, on the one hand, and companies, organizations,
and citizens, on the other hand. The vertical communication
formula, generally expressed through linguistic stereotypes,
the supranational language of the sender from Brussels
directed at the national institutional receiver represents a
version of the old language used during the communist
period, developed in the administrative field, with a
directive character. The analysis of the texts in the study
shows the effects of the language from Brussels on the
current Romanian language used in business.
Keywords: European policies, convergence, centralization,
transmission of international policies, language.

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LEGAL CONSIDERATIONS REGARDING HUMAN RIGHTS PROTECTION IN ROMANIA DURING THE COVID-19 PANDEMIC

Mihai DOLTU1    << Back to contents

Abstract
In response to the COVID-19 pandemic, governments
worldwide have implemented public health policies
restricting individual liberties to control disease
transmission. While sometimes necessary, many of these
policies have been too broad or failed to consider costs for
populations already vulnerable to human rights violations.
Most measures enacted throughout the two years of the
pandemic have involved human rights restrictions, mainly
justified by the legitimate aim of public health protection
and others’ rights. The most impacted rights include
freedom of assembly, movement, economic freedom,
religious liberty, and the right to education. The right to
vote has also been severely affected due to the absence of
mail-in or electronic voting options.
Keywords: COVID-19, pandemic, human rights.

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ETHICAL STANDARDS AND DEONTOLOGICAL PRINCIPLES IN JOURNALISM

Georgiana Alina POPA1    << Back to contents

Abstract
A major challenge of media ethics nowadays is to make
a selection of ethical standards applicable to this field, a
reassessment of media ethics to keep some of the ethical
principles valid and to eliminate or replace the outdated
ones. Some principles, such as the respect for truth, are
valid regardless of the media. However, one of the most
common problems nowadays is that journalists in the
mainstream media pick up rumours and fake news from
social networks without proper verification. Public
journalism is a valuable source of information or images,
especially in cases where professional journalists have little
or no access to information, but it is also criticized for
ignoring ethical standards.
Keywords: media ethics, ethical standards, ethical
principles, media support, official media, public journalism.

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INFLUENCERS’ PERCEPTION OF PERSONAL BRANDING ON SOCIAL MEDIA IN VIETNAM

Tuong-Minh LY-LE1, Truc Ngoc HOANG1    << Back to contents

Abstract
This research aims to explore influencers’ perceptions
of personal branding on social media in Vietnam and
examine the factors that shape their understanding and
practices. The study employs in-depth interview method.
Thirteen influencers were interviewed to gather their
perspectives and insights on personal branding. Research
findings indicate that influencers in Vietnam perceive
social trends as influential in shaping their personal
branding strategies. They prioritize staying updated and
adapting their content and image to match the expectations
and needs of their target audience. Additionally, influencers
recognize the significance of showcasing their expertise
and maintaining authenticity in building their personal
brand. The findings provide practical guidance for
influencers and practitioners in building effective personal
brands on social media. They highlight the need for
influencers to stay updated with social trends, leverage
expertise, express authenticity, utilize technology, and
consider public reception. This research contributes to the
specific context of Vietnam, shedding light on the
perception of personal branding among influencers in this
cultural setting. The findings provide a deeper
understanding of the influencers’ practices and offer
practical implications that can inform personal branding
strategies on social media in Vietnam.
Keywords: influencer, social media, personal branding,
Vietnam, in-depth interview.

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DECISION-MAKING TRANSPARENCY IN PUBLIC ADMINISTRATION FROM THE PERSPECTIVE OF INSTITUTIONAL COMMUNICATION

Dumitru POPA1    << Back to contents

Abstract
The lack of decision-making transparency, along with
other deficiencies of the regulatory activity, leads to the
society’s low confidence in the strength and importance of
normative acts. The absence of consultations means that
the rules are frequently modified or replaced, which leads
to increased legislative instability and does not provide the
necessary security for the existing legal framework in
Romania. The real application of the principle of
transparency would lead to greater confidence in laws and
regulations, since they were adopted in consultation with
those concerned. Trust in the legal framework will result
in a greater degree of compliance with the law, with
positive consequences on economic development and
maintaining cooperative relations between the government
apparatus and the society.
Keywords: decision-making transparency, legislative
instability, bureaucracy reduction, legislative instability, public
authorities, institutional communication.

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INSTITUTIONAL COMMUNICATION IN CARRYING OUT PUBLIC ADMINISTRATION TASKS OR ACTIONS

Georgiana Alina POPA1    << Back to contents

Abstract
Given that the entire activity of public administration
is carried out “on the basis and execution of the law,” and
considering that this aspect constitutes the main
characteristic of the functioning and organization of the
activity of public administration, in this approach we will
deal with one of the aspects of the communication
relationship between the administration and the public,
namely the fulfilment of the legal obligation to present the
public with the information of public interest. We also
consider that the analysis of how public administration
authorities fulfil their obligation to communicate ex officio
information of public interest and, thus, facilitate access to
information, is part of a more complex research concern
on the topic of communication (public and institutional) in
the context of public administration. Both forms of
communication involve the public information component.
Keywords: public administration, communication
relationship, public interest information, communication
obligation, forms of communication, public information.

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THE CIRCULATION OF THE MESSAGE IN THE MANAGEMENT OF THE DERIVATE FINANCIAL INSTRUMENTS

Marian RUSSO1, Maxim LEBEDINSCHI2    << Back to contents

Abstract
Nowadays, globalization has facilitated the integration
of economies, which is why organizations have the
opportunity to acquire inputs and credits in other countries
where the price of inputs and the interest rate are lower
than those in the country of origin, in turn favouring the
competitiveness and value of companies in certain
conditions. Hedging theories indicate that corporate-based
organizations that are exposed to financial and exchange
risk and are also foreign market-oriented choose to hedge
against risk through financial derivatives. Therefore, the
purpose of this paper is to highlight the importance of
financial derivatives in the hedging process. The research
methodology is based on a qualitative approach through
the analysis of case studies and specialized literature.
Financial derivatives play an important role in the
following activities: risk management, price discovery,
increasing liquidity and maximizing the efficiency of spot
and forward markets.
Keywords: Classification, Derivatives, Role, Trading.

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